Brands & Lifestyle Theatre Programme

There will be the chance to hear expert guidance on licensing within the worlds of sport, lifestyle, fashion and heritage brands. We’re also delighted to be working with Brand Jam, which will bring you some of the most powerful case studies in the business, together with its expert interpretation of how and why they are so successful.

Attendance to The Brands & Lifestyle Theatre is FREE and no registration is required for individual sessions, you must however be registered to attend the exhibition in order to access the seminars. If you have not yet registered to attend BLE 2015 you can do so here.

The Brands & Lifestyle Theatre

Tuesday 13th October

10.30 – 11.10 - The 10 Rules of Successful Sports Licensing
Speaker: Simon Gresswell, Vice President Europe, IMG Worldwide Licensing and Consumer Products

11.30 – 12.10 - To be confirmed

12.30 – 13.10 - Cause and Effect: Impact from Not for Profit Brand Partnerships
Led by Marcus O’Shea, Head of Brand Partnerships, Help for Heroes


Wednesday 14th October

10.30 – 11.10 - Food and Drink Licensing 360
Moderator: Louise French, AVP Business Development & Marketing, Beanstalk

11.30 – 12.10 - Winning Strategies: Using Licensing to Grow Your Brand
Moderator: Bruno Schwobthaler, Author of Licensing for Growth

12.30 – 13.10 - Museum and Heritage Brand Lcensing
Moderator: Caroline Brown, Head of Commercial Services, British Library with Anne Buky, Licensing Consultant, Imperial War Museums; Lauren Sizeland, Director of Business Development and Licensing, V&A


Thursday 15th October

Brand Jam Selection

10.30 – 11.10 -  From Kids to High Fashion
Speakers: Matthew Repicky, Head of Global Brand Marketing + Partnerships, Barbie, Mattel Inc.; Emanuela Tartari, Category director, apparel, accessories, housewares and domestics, Warner Bros. Consumer Products EMEA. Hosted by Paolo Lucci, Brand Jam

11.30 – 12.10 -  Beyond Football: Lifestyle Licensing to Men
Speakers to be confirmed

12.30 – 13.10 - A Global Brand Story
Speakers to be confirmed