Brands & Lifestyle Theatre Programme

We are currently working on the BLE 2016 seminar programme, please check back with us soon for more information.

We were delighted to work with Brand Jam in 2015, the sessions brought some of the most powerful case studies in the business, together with its expert interpretation of how and why they are so successful. Attendees had the opportunity to hear expert guidance on licensing within the worlds of sport, lifestyle, fashion and heritage brands.


Please find below the BLE 2015 Brands & Lifestyle Theatre programme.

Tuesday 13th October 2015

10.30 – 11.10 - The 10 Rules of Successful Sports Licensing
Simon speaks as an expert with many years’ experience at IMG Worldwide Licensing, partner for some of the world’s biggest and most prestigious sports brands including Major League Baseball and Euro 2016. After his very popular seminar offering insight and expertise into sport licensing at BLE last year, Simon was back with his 10 Rules of Successful Sports Licensing. 
Speaker: Simon Gresswell, Vice President Europe, IMG Worldwide Licensing and Consumer Products

11.30 – 12.10 - Gola and the Evolution of Great British Brands
Brand Licensing expert and Marketing Director at CBC, Chris Borton, offered an expert view of how great British brands can extend and grow through licensing with a particular look at the great British sportswear brand Gola. Gola was founded in 1905 and is now one of the most enduring and endearing sportswear and fashion brands in the UK, successfully incorporating its unprecedented heritage into new and flagship designs. With Simon Gresswell, Vice President Europe, IMG Worldwide Licensing and Consumer Products.

12.30 – 13.10 - Cause and Effect: The power of Not for Profit
A case study of how to work with a cause such as Help for Heroes to create positive impact at retail.
Led by Marcus O’Shea, Head of Brand Partnerships, Help for Heroes


Wednesday 14th October 2015

10.30 – 11.10 - Food and Drink Licensing 360
This expert panel covered the considerations for licensing in the food and beverage sector and offered insight and lessons from both licensor and licensee perspectives.
Moderator: Louise French, AVP Business Development & Marketing, Beanstalk with Declan Hassett, Senior Licensing Manager, Diageo and Simon Knight, Sales & Marketing Director, Burts Potato Chips Ltd.

11.30 – 12.10 - Winning Licensing Strategies: Where can growth come from?
This panel of experts has been gathered to explain and discuss trends and future growth strategies – where will growth come from? The panel offered the point of view of the consumer, IP owner, manufacturer and retailer. The session was chaired and moderated by Bruno Schwobthaler, Senior Licensing Executive and Author of Licensing for Growth with Hilary Plummer, Licensing Director, Lego; Fredda Hurwitz, Chief Strategy Officer, Havas Sport & Entertainment; Malcolm Pinkerton, Director Research, Planet Retail and Ilaria Rossi, Senior Licensing Manager, Adidas.

12.30 – 13.10 - Museum and Heritage Brand Licensing
Unlocking the Treasure Chest: Caroline moderated a lively discussion about how museums, retailers and designers can work together to realise historic assets and inspire best-selling product, outstanding examples from V&A Licensing and from the new work of Wayne Hemingway with IWM were included.
Moderator: Caroline Brown, Head of Commercial Services, British Library with Wayne Hemingway, Designer and Co-Founder of Hemingway Design; Anne Buky, Licensing Consultant, Imperial War Museums and Lauren Sizeland, Director of Business Development & Licensing, V&A


Thursday 15th October 2015

Brand Jam Selection

10.30 – 11.10 -  From Kids to High Fashion
Children’s brands are winning over high street fashionistas on a regular basis. The session covered why and how to make it work from two of the best experts in this field.
Paolo Lucci, Brand Jam will give an overview of the trend for adult facing, edgy fashion projects using insight and reportage from Brand Jam. He will be joined by Matthew Repicky, Head of Global Brand Marketing and Partnerships, Barbie, Mattel Inc.; Emanuela Tartari, Category Director, Apparel, Accessories, Housewares and Domestics, Warner Bros. Consumer Products EMEA who offered their specific case studies.

11.30 – 12.10 -  Beyond Football: Lifestyle Licensing to Men
Women are more popular targets for adult licensing than men, due to the huge number of appropriate concepts and categories. But it’s not the same for men: what passion can a man express beyond football? 
Paolo Lucci, Brand Jam examined how motors, bikes, heritage and vintage are capable of generating the most interesting and lucrative licensed and co-branded projects for men. He was joined by Gabrielle Sims - UK Licensing Director, IMG and Adam Bass, Director, Golden Goose who spoke about their experience and presented specific case studies.

12.30 – 13.10 - A Global Brand Story - The Rodnik Band
Defined by journalist Andre Leon Talley as “the Godson of Andy Warhol” Philip Colbert explained how a unique mix of fashion, music and art; a strong sense of fun; a clever use of brand extension and licensing, and a few selected celebrities make this label a pop icon for retailers, partners and consumers worldwide.
Speakers: Philip Colbert, Creative Director, The Rodnik Band


Check back with us soon for announcements on the BLE 2016 seminar programme.