NEW Brands & Lifestyle Theatre Programme

For the first time at BLE we are offering a programme of FREE sessions tailored specifically to the business of licensing brands. There will be the chance to hear expert guidance on licensing within the worlds of sport, lifestyle, fashion and heritage brands. We’re also delighted to be working with Brand Jam (www.brandjam.it), which will bring you some of the most powerful case studies in the business, together with its expert interpretation of how and why they are so successful.

2014 Programme Overview

Tuesday 7th October 2014

14.00-14.40 Making Your First Move in Licensing.
Led by Louise French, AVP Business Development and Marketing, Beanstalk
15.00-15.40 Brand Jam Selected:
Powerful Case Studies in Co-Branding & Limited Editions


Wednesday 8th October 2014

14.00-14.40 The Ten Principles of Successful Sports Licensing
Led by Simon Gresswell, Vice President Europe, IMG Worldwide Licensing & Consumer Products
15.00-15.40 Brand Jam Selected:
Powerful Case Studies in Sport Licensing

Thursday 9th October 2014

14.00-14.40 Building a Lifestyle Brand
Led by Al Gosling, CEO & Founder, Extreme
15.00-15.40 Brand Jam Selected:
Powerful Case Studies in Heritage Licensing