NEW Brands & Lifestyle Theatre Programme

For the first time at BLE we are offering a programme of FREE sessions tailored specifically to the business of licensing brands. There will be the chance to hear expert guidance on licensing within the worlds of sport, lifestyle, fashion and heritage brands. We’re also delighted to be working with Brand Jam (, which will bring you some of the most powerful case studies in the business, together with its expert interpretation of how and why they are so successful.

2014 Programme Overview

Tuesday 7th October 2014


The Ten Rules of Successful Sports Licensing

Simon Gresswell, IMG


A presentation by UEFA

Peter Willems, Head of Marketing and Sponsorship at UEFA

UEFA’s Euro 2016 tournament will feature 24 teams, there will be more matches played and more tickets available. All this is new and opens up fresh opportunities for fans in France and from around the world, to connect with the competition. Come and hear football’s European governing body speak about the evolution of one of football’s biggest and most potent brands.

Wednesday 8th October 2014


Making your first move in Licensing

Louise French, AVP Beanstalk


Brand Jam Selected - powerful case studies in co - branding & limited editions

Brand Jam introduces powerful case studies in co-branding and limited editions. Speakers and brands to be confirmed.

Thursday 9th October 2014


Building a Lifestyle Brand

Led by Al Gosling, CEO & Founder, Extreme


Brand Jame Selected - powerful case studies in heritage

Brand Jam introduces powerful case studies of using brand heritage. Speakers and brands to be confirmed. You do not need to register for the Licensing Academy or the Brands & Lifestyle Theatre but you do need to register for the show to attend. As demand is always high, you are advised to arrive at least 10 minutes before your planned session is due to begin.