NEW Brands & Lifestyle Theatre Programme

For the first time at BLE we are offering a programme of FREE sessions tailored specifically to the business of licensing brands. There will be the chance to hear expert guidance on licensing within the worlds of sport, lifestyle, fashion and heritage brands. We’re also delighted to be working with Brand Jam (www.brandjam.it), which will bring you some of the most powerful case studies in the business, together with its expert interpretation of how and why they are so successful.

2014 Programme Overview

Tuesday 7th October 2014

14.00-14.40

The Ten Rules of Successful Sports Licensing

Simon Gresswell, IMG

15.00-15.40

A presentation by UEFA

Peter Willems, Head of Marketing and Sponsorship at UEFA

UEFA’s Euro 2016 tournament will feature 24 teams, there will be more matches played and more tickets available. All this is new and opens up fresh opportunities for fans in France and from around the world, to connect with the competition. Come and hear football’s European governing body speak about the evolution of one of football’s biggest and most potent brands.


Wednesday 8th October 2014

14.00-14.40

Making your first move in Licensing

Louise French, AVP Beanstalk, with Gayle Jones, Head of Licensing at Procter & Gamble.

15.00-15.40

Brand Jam Selected - Do Collaborations Represent a Gold Mine for Licensors?

Brand Jam’s Paolo Lucci will identify and explain the opportunities in co-branding and collaboration and analyse some of the most powerful examples in the business. We will then hear case studies of excellence from Bricklane Bikes (presented by Mike Smith, Foundry Brand Consultants) and Pantone (presented by Roberto Ruzzante)

Thursday 9th October 2014

13.30-14.10

Building a Lifestyle Brand

Led by Al Gosling, CEO & Founder, Extreme

14.30-15.10

Brand Jam Selected -Is Heritage Marketing the new Frontier for Lifestyle Brands?

Brand Jam’s Paolo Lucci will explain how brands are using their own heritage to create compelling licensing business. We will then hear case studies of excellence from Grazia Givenchy at Sephora (presented by Paolo Lucci), Kellogg’s (presented by Richard Pink) & Mentos (presented by Christine Cool)