Seminar presentations

The presentation slides from the BLE 2016 seminars are now available for download. You can either click on the presentation(s) you wish to download, or you can access the download portal here.
 

Licensing Academy


 

09:30 - 10:00 THE ESSENTIALS OF LICENSING PRESENTED BY LIMA 
  Presented by Kelvyn Gardner, Managing Director, LIMA UK
 

Tuesday 11 October 2016

11:00 - 11:30 LICENSE TO THRILL – UNDERSTANDING YOUR MARKETS
  A detailed examination of current market data and significant trends in licensed product categories with a focus on homewares and gaming as well as general consumer spending behaviour, identifying areas of growth and opportunity.
Max Templeman, Senior Account Manager, GfK
   
11:30 - 12:00 STREAMING SUCCESS IN LICENSING
  What content is currently driving viewing on subscription streaming services?
This session explored the consumption of content across Netflix, Amazon and NOW TV during Q2 2016, focussing on: top titles viewed, levels of consumption, share of viewing by distributor/rights holder and the impact of Original programming.
Sam Tuck, Associate Director, GfK

Wednesday 12 October 2016

10:30 - 11:30 KIDS LICENSING IN 2016: FRAGMENTATION OR CONCENTRATION
  Insights into the latest trends in kids licensing with a particular focus on the European toy market, a zoom on the UK kids market across multiple categories and final parting thoughts on what to expect for the next 6-12 months.

Presented by Frederique Tutt, Toys Global Industry Analyst, The NPD Group

Thursday 13 October 2016

10:00 - 10:30 AVOIDING PITFALLS IN THE LICENSING CONTRACT
  An expert tutorial on the key clauses in a licensing contract highlighting pitfalls to avoid and including case studies of best practice.

Presented by John Burns, Partner, Gateley Plc


Brands & Lifestyle Theatre

Tuesday 11 October 2016

13:30 - 14:30 LICENSING FOR GROWTH: CAN FOOD & BEVERAGES BE A NEW GROWTH DRIVER ?
 
Panel led by Bruno Schwobthaler, Author of "Licensing for Growth"
 
Panellists included:
Louise French -  Associate Vice President Marketing & Business Development - Beanstalk
Philippe Guinaudeau - Director - Kidz Global
Nicolas Loufrani - CEO - The Smiley Company
   
14:30 - 15:30 BRAND JAM TREND WATCH: WHAT'S HOT IN THE LIFESTYLE LICENSING BUSINESS
  All the lifestyle branding vibrations caught at major trade fairs in Europe were dissected, analyzed and compiled by Brand Jam. Five major branding trends were selected for this session.
A rundown of what's next, presented by Paolo Lucci of Brand Jam.
   
15:30 - 16:30 A GOOD VINTAGE: LICENSING THE 1940S WITH IMPERIAL WAR MUSEUMS
  Fragrance specialist, Odette Toilette, took us back to the sights and scents of the 1940s in this session. Looking at material from IWM’s vast collections as well as their successful toiletries range for M&S, we see how museum archives can be reinvented for contemporary lifestyle product. 
Presented by Odette Toilette
Speakers: David Fenton, Head of Retail & Admissions, Publishing & Brand Licensing  
                    Anne Buky, Licensing Consultant
 

Wednesday 12 October 2016

14:30 - 15:30 COLLABORATION GENERATION: HOW LIFESTYLE LICENSING HELPS TO DEVELOP REMARKABLE PRODUCTS
  Licensed collaborations and cobranded activities have become an efficient platform where lifestyle brands develop remarkable products, reaching their consumer more frequently and organically. Some brands are "power users" of these techniques, like Moleskine, Coca Cola, Nike, Vans, Dr. Martens... dynamic brands that innovate freely and frequently, making out-of-the-ordinary products that engage consumers’ minds…and wallets.

Gavin Brown, Crescendo Brands
Paolo Lucci, Brand Jam
   
15:30 - 16:30 TEN RULES OF SUCCESSFUL SPORTS LICENSING
  Presented by Simon Gresswell, VP Licensing Europe, IMG