Show features

There are a vast range of show features at BLE allowing you to expand your licensing knowledge, learn from the experts, spot the latest trends and so much more. Discover some of our exciting features below, or contact us for more information. 


The Licensing Academy offers free-to-attend seminars and panel discussions, designed to help attendees advance their licensing skills base and learn from leading industry experts about the latest trends and opportunities.


The Brands & Lifestyle Theatre gives you the chance to hear expert guidance on licensing within the worlds of sport, lifestyle, fashion and heritage brands. 



Brand Licensing Europe has a selection of bars and cafes. BLE 2016 saw the MTV bar in the Character & Entertainment Zone, The Brands & Lifestyle Bar and the Art & Design Cafe. 


The BLE character parade is Europe’s largest character parade and a key highlight of the show. See some of the nation's biggest and most loved characters come to life at 11am on the first day.


The Retail Licensing Club is an exclusive club designed to help retailers harness the $251.7bn dollar industry. It will offer retailers year-round opportunities for networking, insights and webinars. 


The Product Showcase shows you the vast consumer product potential. Aiming to inspire you of the possible cross-category opportunities for your own stores.



New to licensing? Take a look at the questions you should be asking on how to start a licensing conversation and what you need to consider in advance of a licensing meeting. See our top tips here


The Matchmaking Lounge onsite is where you can conduct your pre-arranged meetings booked through the Matchmaking Service. 


The Brand Licensing Handbook is your essential guide to getting expert advice, real life case studies and tips on how to make your licensed products stand out. Get your free copy here