Knowledge Partners

If you are interested in becoming a knowledge partner for 2017, please contact Mathilde Le Borgne.

2016 Knowledge partners

   GfK is one of the world’s leading research companies. Every day, our 12,000+ experts discover new insights into the way people live, think and shop in over 100 countries. We use the latest technologies and smartest methodologies to help our clients deeply understand the most important people in the world: their customers. To find out more, visit: or follow GfK on Twitter: 

The NPD Group is a global market research leader.  We provide market information and advisory services to help our clients make better business decisions -- including developing and offering the right products in the right places at the right prices for the right people in order to grow their businesses... We have industry expertise across a wide range of categories including children’s licensing and the toy market. NPD’s License Tracker reports on licensed product purchases for children up to the age of 14 years, present a clear and detailed view of licensing in the UK. It is the only market research of its kind and covers nearly every major product category. NPD’s people are passionately committed to understanding your business and working together to uncover opportunities, solve problems and create success.