A2 to Handle Build-A-Bear's Entertainment Initiatives

Build-A-Bear Workshop has selected A2 Entertainment to handle its entertainment and external licensing program.

The new partnership will see production of original multimedia entertainment for distribution online, on-air and on other digital devices. A range of licensed merchandise will also be developed, which will be sold outside of Build-A-Bear Workshop locations. The products will include DVDs, accessories, apparel and books.

“We are excited to be working with A2 Entertainment to enhance our licensing program and to expand our entertainment offerings,” says Maxine Clark, Build-A-Bear Workshop founder and chief executive officer. “Together, we will provide imagination, creativity, empowerment and fun to Build-A-Bear Workshop guests. By partnering with A2 Entertainment, we are creating a top entertainment brand as we engage guests both in our stores and at home.”

This past holiday season, ABC Family aired a Build-A-Bear production, called “Holly and Hal Moose: Our Uplifting Christmas Adventure.” A2 Entertainment plans to produce other original programming for the brand, along with tie-in consumer products.

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