Airheads Candy Brand Enters Licensing

Fruit-flavored taffy bar brand Airheads has tapped The Beanstalk Group to manage its licensing program.
Beanstalk plans to extend the candy brand’s presence into other related food and lifestyle products for children, tweens, teens and young adults.

Airheads is owned by Kentucky-based Perfetti Van Melle, which also produces Mentos.

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