FremantleMedia Enterprises, the brand extension arm of FremantleMedia, has forged an exclusive partnership with The Colibri Group to develop and produce a line of American Idol-branded men’s and women’s wristwatches, jewelry, accessories and clocks. Centered around the American Idol logo and other graphical elements derived from the hit television series, the full range product lines will be developed and marketed in karat gold, sterling silver and base metals across several categories, and are set to hit the market with the show’s eighth season.

“This extension into the high-end area of jewelry was a natural progression for us, having already successfully launched lifestyle categories such as apparel, eyewear, loungewear and sleepwear for American Idol,” said Wong. “We expect this quality jewelry to appeal primarily to the junior and women’s market who aspire to the brand values of the program.”

“The show is a star maker and people love to see dreams come true,” added Gugliada. “Our line of watches, clocks and accessories will give millions of fans a way to celebrate their favorite television show.”

“One of the key items will be the cell phone charms,” says Erin Lanzieri, Product Developer for The Colibri Group. “Viewers use their cell phones to cast their votes for their favorite contestants by sending a text message.” The clock line, will feature a range of novelty shape clocks with “glam” features derived from the series’ stage.