Animal Planet Adds Cold Weather Accessories

Discovery Communications and Infinity Headwear and Apparel have teamed up to launch Animal Planet-branded headwear and cold weather accessories in 2010. Joester Loria Group brokered the deal on behalf of Animal Planet.

The children’s line, which will feature animal prints and graphics, will include hats and caps, as well as coordinating gloves, scarves and mittens for toddlers, girls and boys. The collection will also include handbags, messenger bags, coordinating bags and a duffel for boys and girls. A men and young men’s range will include caps, hats, beanies, scarves and gloves.

“We look forward to working with Infinity Headwear and Apparel to bring top-quality headwear, bags and accessories to Animal Planet fans of all ages,” says Elizabeth Bakacs, vice president of licensing for Animal Planet. “We’re thrilled to offer children and adults alike the opportunity to incorporate a little bit of Animal Planet and their love of all things animal into their everyday lives.”

A portion of the proceeds from the Animal Planet line will benefit the principal partners of R.O.A.R., a philanthropic organization that aids pets and wild animals.

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