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Licensing International Expo offers you a sneak peek at the games that are in development right now and could be on your shelves sooner than you think. Get a behind-the-scenes look at the big ideas that are coming down the pipeline in the larger-than-life Interactive Zone on the show floor.
Virtual communities are gaining popularity, especially among kids properties such as Disney Fairies and 4 Kids Chaotic.
Licensing deals are bringing popular brands such as the Ford Mustang and H&M apparel into actual games like the Sims franchise.
Gaming on personal computers continues to be a major gaming sector thanks to the popularity of free online casual gaming and massively multiplayer online roleplaying games.
US sales of video games increased almost 20% in 2008 to $22 billion.