BK, HarperCollins Team for Pinkalicious Kids' Meal

HarperCollins has paired up with Burger King to roll out this month’s kids’ meal promotion, featuring Pinkalicious. The Joester Loria Group is the exclusive worldwide licensing agency representing Pinkalicious.

Customers who purchase a Burger King kids’ meal will receive one of four Pinkalicious premiums, which include a figure with comb, star bright wand, tiara and hair play barrettes. In addition, the Burger Kind in-restaurant newsletter will feature Pinkalicious and a limited-edition poster. Property-inspired games and activities are also found at www.clubbk.com.

“Pinkalicious” is written by Victoria and Elizabeth Kann. The New York Times’ bestseller is about a young girl who can’t stop eating pink cupcakes despite warnings from her parents. The property’s licensing program currently spans dolls, toys, apparel, dress-up, games and puzzles.

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