Borghese Home Textiles to Arrive at Bloomingdale’s
Borghese, a premium skincare and cosmetics line, recently tapped United Feather & Down to develop a home textiles range, according to agent IMC Licensing. The bedding line, under the brand name Villa Di Borghese, will be packaged with samples of Borghese skin care products and will roll out in mid-October at Bloomingdale’s. The 300-thread-count collection will feature a bed pillow, comforter, spa pillow, booties and spa body wrap — all in either white or ivory and finished with a natural aloe vera treatment.
“We are thrilled with the opportunity to reach a broader range of consumers via a bedding collection,” says Neil Petrocelli, vice president of marketing and sales for Borghese. “This begins our foundation of building a lifestyle brand based on our inherent credibility of offering unique and innovative products to the consumer. We believe Villa Di Borghese will become the destination brand that evokes the true meaning of beauty rest. And United Feather & Down is the perfect partner to deliver this message.”
Brought to you by
