Brit Chicks Get Agent in Asia

Empire International Merchandising will represent virtual world brand Brit Chicks in Asia, excluding Korea and Japan, according to Target Entertainment. Empire will support the girls’ fashion lifestyle brand in Thailand, Indonesia, Malaysia, Singapore, Vietnam, Hong Kong, Taiwan and China. The agent is currently seeking partners in categories including apparel and accessories, stationery and paper goods, footwear, bags, gifts and novelties, publishing and wireless/digital downloads.

The Brit Chicks virtual world at www.britchicks.com will launch in October 2009. The brand, owned by UK-based Brand Champions, is targeted to girls ages 7 and older.

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