Brooks Brothers, St Andrews Links Pair for Apparel

America’s oldest clothier Brooks Brothers has entered into a long-term worldwide partnership with St Andrews Links to produce, market and distribute a co-branded collection of men’s and women’s sportswear and accessories to launch spring 2011.

CPLG Sport, the exclusive commercial partner of St Andrews Links, facilitated the arrangement.

Brooks Brothers will manage all product design, development and distribution activities in partnership with St Andrews Links and the collection will be distributed worldwide through Brooks Brothers’ retail stores, catalogs and Web site, as well as in select on-course and off-course retail locations. The collection will also be featured at St Andrews in The Old Course Shop and on its online shop.

In advance of the spring 2011 launch, Brooks Brothers has created a limited-edition men’s polo shirt commemorating The 2010 Open Championship, known in the U.S. as The British Open. The performance pique polo shirt will be uniquely numbered from 1 to 2010 and is available in royal blue, honoring the 2010 Open. The polo will be on sale at The Old Course Shop (St Andrews, Scotland) in April and at select Brooks Brothers stores in June.

“It’s the perfect pairing of two legendary brands,” says Claudio Del Vecchio, chairman and chief executive officer of Brooks Brothers. “Brooks Brothers’ iconic products with St Andrews’ unparalleled history in the world of golf makes it a winning combination. The opportunities to expand both brands’ reach and visibility is tremendous.”

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