Budweiser Renews Partnership With Manchester United

Anheuser-Busch’s flagship brand, Budweiser, has renewed its partnership with Manchester United to run through the 2009-2010 season. The sponsorship grants Budweiser rights to use the Manchester United marks and player images in advertising, materials and packaging in Europe, Asia, Africa, North America and South America. Tony Ponturo, vice president of global media and sports marketing Anheuser-Busch, said: “Manchester United and Budweiser are a perfect match, both having strong, storied heritages and a commitment to being the best.”

The partnership marks the third consecutive sponsorship deal between the Premier League club and the beer brand. The first four-year deal was signed in 2002 and then renewed for a further two years in 2006.

Budweiser’s presence at Old Trafford includes exclusive pouring rights at concessions and digital on-field signage displayed in both English and Mandarin, which is seen by Manchester United’s massive Chinese fan base.

Manchester United boasts 333 million followers worldwide and more than 80 million people in 200 countries view broadcasts of each match, making the team the most-watched sports franchise in the world.