Cadbury Cafés to Spring Up in U.K.

Kraft Foods has backed plans for a U.K.-wide chain of Cadbury-branded cafés, designed to compete with high-street coffee shops.

The U.S. food-maker has endorsed a 20-year license for up to 60 Cadbury Cocoa House outlets that will offer afternoon teas and a dedicated chocolatier service, according to published reports.

Cadbury had been in talks to open café outlets before its £11.6 billion ($17.8 billion) takeover by Kraft earlier this year.

The first sites will be in London and could open before the end of this year. David Morris, Harrods’ former director of food, beverages and restaurants, will head up the new venture as chief executive, with retail entrepreneur Marilyn Newman acting as chair.

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