In anticipation of the August 7 release of GI Joe: The Rise of Cobra, 7-Eleven stores will launch a Slurpee promotion and more based on the action flick this month.

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LX.TV, a division of NBC Local Media, has selected the Joy Tashjian Marketing Group to run a merchandising program for its series, including Open House, 1stLook and On the Rocks: The Search for America’s Top Bartender.

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FremantleMedia Enterprises has promoted Jon Penn as chief executive of its Asia Pacific region, as it continues its shift toward a regional structure to deliver international television distribution, home entertainment and licensing businesses comprising consumer products, interactive (online and mobile), digital content, sponsorship and live events.

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A special collectors’ edition biography comic based on Michael Jackson is set to release in October through Bluewater Productions. “Tribute: Michael Jackson, King of Pop,” will follow Jackson’s rise to fame, beginning with the Jackson 5, to his last days. The book will also feature a wraparound cover and a forward by The Official Michael Jackson Fan Club’s Giuseppe Mazzalo. The comic bio is written by Wey-Yuih Loh and illustrated by Giovanni Timpano.

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Former THQ executive Scott Guthrie and Sony executive David Cox were recently hired by MTV Games. Guthrie, a former executive vice president of publishing for THQ, has been appointed as MTV Games’ new executive vice president and general manager, where he will oversee the game publisher’s management team.

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Disney Interactive Studios plan to add 3D stereoscopic technology to its upcoming movie-based video games, G-Force and Toy Story Mania! Both games will allow fans to turn on 3-D features, which will require them to wear 3-D glasses. Two sets of 3D glasses will come in each game package. The G-Force game (Xbox 360, PlayStation 3) will be available on July 21 and Toy Story Mania! (Wii) this fall.

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A line of Marvel trading card games, miniature games and trading cards from Upper Deck will debut in January 2010. The multi-year agreement with Upper Deck will see development of products based on Marvel’s upcoming films such as Iron Man 2, Thor, The First Avenger: Captain America and The Avengers.

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Paramount Licensing has revealed the release dates for a GI Joe movie companion book and The Warriors-based iPhone game. GI Joe: The Rise of Cobra: Mission Dossier from Titan Books will be available in the US on July 21 and in the UK. on July 24. The title is the official companion book for Paramount Pictures’ GI Joe: Rise of the Cobra, to be released worldwide on August 7.

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A number of deals have lined up for Warner Bros.’ upcoming July 15 release of Harry Potter and the Half-Blood Prince, the sixth installment of the franchise.

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Paramount Licensing plans to showcase several of its movie-based fashion T-shirts in August at MAGIC.
The tee collection will feature:

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