Wow! Stuff has been tapped to produce a line of adult gift items for the new season, which premieres this Saturday and features the eleventh doctor, played by Matt Smith. The range for fall 2010 will include clocks, watches, desktop accessories and salt and pepper shakers.

Current licensees will also launch new lines such as master toy partner Character Options (fall/winter 2010), as well as Christy’s for dress-up (summer), Bon Bon for seasonal confectionery, Royal Mint for commemorative medals, Pyramid for posters and Ravensburger for jigsaw puzzles.

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The Katie Brown range for Meijer will include kitchen textile items, tabletop products, patio furniture, outdoor décor accents and gardening tools in two distinct lines—the Orchard Collection and Northern Shores Collection. This September, the line will expand into bed and bath products and home décor. During the holidays, the retailer will launch Katie Brown-inspired kitchen ornaments, stockings, skirts, tabletop textiles and accent tableware. In 2011, the range will extend to bakeware, pictures frames, a refreshed seasonal garden line, pantryware, fresh floral, room organizers and craft organization.

“This is an exclusive line of products that we and Katie have been working on for more than a year,” says Bryan O’Connell, group vice president of hardlines at Meijer. “It’s unlike anything we’ve ever done before in terms of creating a high-quality, great-value product line with an outside partner of Katie’s stature. We’re confident that Meijer shoppers will connect strongly to these designs, products and prices.”

The initial range of Katie Brown products are hitting all 191 Meijer stores now throughout Michigan, Ohio, Indiana, Illinois and Kentucky. Brown is the host of PBS’ “Katie Brown Workshop.”

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As licensee, Starlight will produce standalone DVD and Blu-ray players, portable DVD players, e-book readers, iPod docking stations and home theater systems under the Polaroid brand.

“We continue to break new ground in introducing simple, fun and real products to existing and new fans of the iconic Polaroid brand,” says Scott W. Hardy, president of PLR. “We’re impressed with Starlight’s innovative product mix and research and development team who share our vision to expand into more digital product categories that embody the spirit of Polaroid.”
Starlight Marketing Limited is a wholly owned subsidiary of Starlight International Holdings.

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The appliance line is arriving now at more than 600 Tesco stores throughout the U.K. and Ireland, as well as online at Tesco Direct. The range has nine products, including a slow cooker and steam iron—all exclusive to Tesco.

“We have many retailers interested in using a familiar brand name for their business,” says Matthew Young, head of Electrolux Global Brand Licensing. “It’s much easier to ride the strength of a known entity. Consumers trust the brand name, retailers can spend less in advertising, and we can introduce our brands to even more customers.”

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The line, which will be branded under the Ecko Unltd., Eckored and Marc Ecko Cut & Sew labels, will include sheets, duvets, shams, bedding accessories, bath accessories, bath towels and rugs. It will be sold at high-end department stores and specialty retailers.

“We are excited about the opportunity to produce what today’s young consumers desire most—products that are trend-defining, thought-provoking and engaging,” says Joan Karron, executive vice president of CHF Industries. “The collection will include details that are synonymous with the brand, including collegiate tailoring with bold graphics, striking embellishments and a serious youthful edge.”

Iconix Brand Group owns a 51 percent controlling interest in the Ecko intellectual property.

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The line will include towels, bathrobes, shower curtains and bath accessories. Waterworks, founded in 1978, is a North American maker of bath and kitchen faucets, surfaces, bathtubs, washstands, accessories and home furnishings, and has a number of retail showrooms across the country.

“We know that consumers shop for home through multiple channels—a consumer shopping habit that creates tremendous opportunity for Waterworks to broaden its reach,” says Joe Granger, president for Springs Global’s branded business. “We are looking forward to leveraging our leadership in the branded home fashions category and retail partnerships to take Waterworks to the next level in awareness and sales.”

Springs Global’s other brands include Wamsutta, Springmaid and Court of Versailles. The manufacturer recently partnered with fashion brand Diane Von Furstenberg for a home line.

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The cookware collection, retailing from $19.99 to $34.99, features a cast-iron comal and reversible skillet, an aluminum paella pan, an 8-quart stock pot and 3.4-quart and 5.5-quart calderos.

“We are thrilled to partner with Ingrid on a line of cookware that captures her youthful attitude and colorful personality,” says Greg Cairo, division president, Groupe SEB USA, parent company of T-fal. “The Simply Delicioso collection brings Ingrid’s Latin passion for food and entertaining to a broader audience eager to introduce new flavor to their kitchens.”

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The latest partners include:

• Cra-Z-Art for art kits, including paint-by-number, pencil-by-number, fuzzy posters, craft kits, paints, pencils and a full line of art supplies (specialty and mass retailers)
• The Mountain for T-shirts, tank tops and dresses (specialty, mid-tier, department stores and mass)
• Saturday Knight Limited for home décor panels, curtains and bath towels, rugs and accessories (mid-tier, department stores and mass)
• KNG America for accent light boxes, lamps, home décor items and lenticular back-lit wall art (large retailers and specialty stores)
• Joanna Sheen for international distribution of CDs for paper crafts, scrapbooking and card making, featuring Thomas Kinkade images (online, TV infomercials, specialty and craft stores)
• International Greetings for paper and stationery products for fundraising activities (fundraising channels)
• Icon Shoes for shoes, handbags and small leather goods (mid-tier and department stores)
• Sherwood Brands for seasonal gift sets, baskets and containers (specialty, mid-tier, department stores and mass)

The new products are expected to be available this summer for some of the licensees. Others will be in stores by holiday 2010, as well as some later launches in 2011.

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Product partners include:

• Victoria Classics for coverlets, comforters, bed spreads, duvets, sheets, shams, toss pillows, drapes and curtains, window panels, and sheers and valances
• Natura World for natural, antimicrobial and sustainable comforters, mattress toppers, mattress pads and pillows
• Ginsey Home Solutions for select bath accessories, including toilet seats and versatile mats for use in the bathroom and throughout the home

“By providing consumers with smart solutions backed by education and design inspiration, HGTV Home products will help deepen the loyal relationship HGTV has with its viewers,” says Ron Feinbaum, executive vice president of business development for Scripps Networks. “These strategic partnerships will help drive future growth for the HGTV brand in the home and garden space.”

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The line will include branded sheets, duvets, shams, bedding and bath accessories, bath towels and rugs. The items will be available this fall at high-end department stores and specialty home retailers.

“We are excited about the opportunity to offer Kate Spade New York’s distinctive appeal to a broad range of consumers shopping for their homes,” says Joan Karron, executive vice president of CHF Industries. “The collection will include details that are synonymous with the brand, including fresh color, charming prints, classic fabrics and signature trims.”

CHF Industries’ other licenses include Donna Karan Home Collection, DKNY, Roxy, Quiksilver, Dockers, Daisy Fuentes and Umbra.

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The new fashion brands include Ellen Tracy for women’s better sportswear, Kouture by Kimora for young trendsetter apparel, Threads & Heirs for men’s casualwear and mstylelab for jewelry and hair accessories for young contemporary consumers. The home line expansions include multiple mattress styles for the Martha Stewart Collection and casual Latin-inspired dinnerware for Vida for España by Eva Mendes.

In other Macy’s news, the latest Kenneth Cole Reaction men’s sportswear line will be available exclusively this fall at stores within the U.S. and its territories.

The men’s collection will include denim, graphic tees and woven shirts—all targeting a young, casual and price-conscious demographic. The sportswear will initially hit 150 Macy’s stores and online at www.macys.com in September. The in-store rollout will see the apparel in Reaction-themed, shop-within-a-shop concepts. A further 550 store launch will follow. The sportswear range builds upon Macy’s current Kenneth Cole Reaction offerings such as footwear, outerwear, tailored clothing, dress shirts and ties, pants, bags and luggage, small leather goods, belts, men’s jewelry, sunglasses and fragrance.

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The range will include bedding, bath and home spa accessories. The collection will debut at next week’s New York Home Fashions Market.

“London Luxury is a known market leader in the luxury home textiles market,” says Elizabeth Park, executive vice president of global marketing and general manager at Elizabeth Arden U.S. “Their expertise will serve as a perfect complement to our brand’s heritage, as we expand beyond the beauty aisle. We are thrilled to partner with London Luxury and look forward to a long and successful partnership.”

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The Liberty of London for Target line will include fashion and accessories for women, men, children and baby, as well as home and gardening items. The range includes tops, dresses, swimsuits and intimates for women; woven shirts, ties and boxers for men; and clothing and bedding for babies and girls. Other items include bicycles, teapots and tote bags.

The assortments, which will feature bold florals and prints, will hit stores March 14 for a limited time. The line will vary from store to store and additional items will be available at www.target.com. It will retail from $3.99 for a girls’ headband set to $199.99 for a bicycle.

“The Liberty of London for Target collection offers whimsical, contemporary design at affordable prices,” says Kathee Tesija, executive vice president of merchandising for Target. “Liberty of London drew on its rich art heritage of gorgeous patterns to inspire a line of unique items that are guaranteed to bring elements of style and cheerfulness to our guests’ lives.”

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In the U.S., toy manufacturer Flapjacks will produce luggage tags, flip journals and vinyl figures. Paper Magic Group, an affiliate of CSS Industries, is poised to launch stickers, seasonal gift-wrap and Valentine’s themed products.

Ouchies has produced Mr Men and Little Miss bandages, available online and in stores across North America, with Giant Tree House introducing a range of sidewalk chalk sets, garden sets, garden tools, window sill gardens, garden ornaments and picnic sets.

HYP Hats is developing a line of hosiery, flip-flops, socks and slippers, with Crocs launching an exclusive line of Mr Men and Little Miss Jibbitz shoe charms for its distinctive shoe range.

In addition to its recent partnership with Scrollmotion to bring Mr Men and Little Miss books to Apple Stores as downloadable digital books with animated interactive content, Chorion has also secured a range of customized gel skins for electronics from Gelaskins. The brand will also now benefit from themed cookies from Color-A-Cookie, available at retailers 7-Eleven, Cost Plus and A&P Supermarkets.

Meanwhile in Latin American, Chorion has appointed United Labels to develop a customized range of flip-flops and watches for the Paris S.A department store chain in Chile. Chorion’s Latin American agent Exim Licensing Group has signed apparel licensees, including Styleprint in Peru for kids’ pajamas and the Paris S.A department store chain in Chile for apparel, plush, slippers and toothbrushes. Exim has also secured deals in Mexico with Esport Mundial for lollipop and gummy candies; Photopack to produce backpacks, rolling messenger bags, pencil cases and caps; and Industrias Confeti for T-shirts.

Finally, in a promotion with Pollo Campero Restaurants across Guatemala, El Salvador, Honduras, Nicaragua and Costa Rica, each week two Mr Men and Little Miss figurines will be given away in the kids’ meal. A total of eight different collectible figurines will be featured in the promotion.

“Current deals in key categories made with high-quality licensees create an ideal base to deliver good results, develop the brand across Latin America and generate more exposure for Mr Men and Little Miss,” says Diego Barassi, senior vice president of regional marketing at Exim Licensing. “Our next step is to establish the brand by closing deals in additional categories, as well as try to develop new targets for the property.”

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The DieHard product range will include battery chargers, jump starters and power inverters.

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The products will debut March 8 to 12 at the New York Home Fashions Market, followed by a rollout at specialty home, mid-tier, mass and online retailers.

“The Arm & Hammer brand has been trusted by consumers for more than 164 years for its safe and effective ability to clean and deodorize,” says Marc Jason, chief executive officer of London Luxury. “With today’s consumer more focused than ever before on hygiene and cleanliness in the home, the timing could not be better for expanding the Arm & Hammer brand footprint into the home textile aisles. We are thrilled to be working with the leading authority in home care and are developing innovative home textile products for this iconic brand.”

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The branded baby products include five varieties of infant formula ($12.99 to $15.99), two types of diapers ($10.99 to $24.99), wipes ($1 for travel pack and $12.99 for value box), laundry detergent ($14.99 to $18.99) and purified water (99 cents for a gallon).

“Babies“R”Us has long been a destination and trusted resource for new and expectant parents as they navigate through the early stages of parenthood,” says Jerry Storch, chairman and chief executive officer of Toys“R”Us. “We are proud to leverage our position as the baby products authority to offer parents a line of must-haves for their babies from a name they rely on and recognize. The Babies“R”Us line of essentials provides our value-conscious shoppers with a lower-priced alternative that matches the quality of other trusted brands in our stores.”

The company’s Especially for Baby line of consumable products, a private brand business formed in 1997, will be transitioned to the Babies“R”Us brand.

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The mattresses will include both traditional innerspring and Visco-memory foam styles. The range will debut at the Winter 2010 Las Vegas Market.

“We are so excited to partner with NVCP to bring kids’ bedding to a whole new level,” says Maria Balistreri, vice president of brand management for Serta. “We are incorporating advanced features to provide children with better comfort and support for their growing bodies. Plus, these new mattresses will help make bedtime easier for parents; kids will actually be excited for bedtime thanks to Dora, Diego and SpongeBob!”

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“We paid particular attention to serving our trusted readers’ wants and needs throughout our product development process,” says Glen Ellen Brown, vice president of Hearst Brand Development. “Downlite was a natural partner for us given their expertise, innovation and commitment to quality.”

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The initial line in the three-year licensing deal will include cellular cases, chargers, universal chargers and Bluetooth headsets, featuring the Car and Driver logo and name. Other planned accessories include branded flashlights, jump-starters and tire gauges. The products will be available this spring at major retailers and online in the U.S. and Canada.