LICENSING INTERNATIONAL EXPO » Non-Profit

TRU Teams Up with Save the Children, Holds Gala

Licensing International Expo — Wed, 06 May 2009 18:14:53 +0000

On the heels of Toys “R” Us’ annual children’s fund gala, which raised nearly $4 million, the retailer has teamed up with Save the Children. Toys “R” Us plans to launch in-store and online fundraising, as well as an auction of celebrity-designed blankets. Donations collected in both Toys “R” Us and Babies “R” Us stores, as well as online, will go to purchase baby blankets for needy infants nationwide. The retailer, through its children’s fund has already donated $250,000 to the charity. The campaign will run from May 10 to July 11.

Toys “R” Us’ children’s fund gala took place on April 30 in New York City. The event, which helps raise money to keep kids safe, donated more than $60,000 to Robin Hood, a New York City organization that directs donations to programs that support and assist poor children in the five boroughs. Attendees included country singer Tim McGraw and comedian Martin Short.

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Williamsburg Home Line to Mark QVC Debut

Licensing International Expo — Tue, 03 Feb 2009 20:37:54 +0000

The Williamsburg: Home for All Seasons collection is expected to appear on QVC February 16. The new line, inspired by the not-for-profit Colonial Williamsburg Foundation, will feature bedding, rugs, pillows, glassware, lamps, topiaries, wreaths and decorative accessories. “We are proud to work with QVC to launch our collection,” says Jim Easton, vice president of products for The Colonial Williamsburg Foundation. “President’s Day is an especially timely opportunity since the Williamsburg brand embodies classic American style and QVC’s support for our educational missions is so important to the relationship.”

Williamsburg owns 20 retail stores, a mail-order catalog and a Web site. The company’s products support the preservation, research and educational programs of The Colonial Williamsburg Foundation.

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Clifford’s Be Big! Campaign Debuts at FAO Schwarz

Licensing International Expo — Mon, 02 Feb 2009 19:36:57 +0000

Clifford the Big Red Dog will unveil its national Be Big! campaign for a better world with Scholastic Media (Booth #2851) at FAO Schwarz in New York City. The specialty toy retailer and its boutiques in Macy’s stores nationwide are carrying exclusive Be Big! tagged Clifford plush. A celebration is planned at the NYC flagship on February 11, where Scholastic will donate 10 percent of the net proceeds from the sale of FAO’s Be Big! products to the Be Big! Fund at Handson Network.

The Be Big! Fund supports community events that recognize others for their “big” actions to better the world, based on Clifford’s big ideas — share, help others, be kind, be responsible, play fair, be a good friend, believe in yourself, respect others, work together and be truthful. The Handson Network is an extension of the Points of Light Institute, one of the largest volunteer management groups in the US.

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Boy Scouts Sign Slew of Deals

Licensing International Expo — Thu, 22 Jan 2009 16:10:02 +0000

Several new licensees have joined forces with the Boy Scouts of America (Booth #2252) in categories spanning accessories and food to furniture. The new Boy Scouts’ deals include Century Diamond of Austin, Texas, for an up-scale jewelry line; Mountain Jim’s Ice Creams of Nashville, Tenn., for a line of all-natural, premium ice creams; and Cranston of New York for a line of home furnishings. Meanwhile, the Pinewood Derby Accessory Kit from Robert Bosch Tool is now available at Lowe’s Home Improvement stores nationwide. The kits include the necessities to shape, sand and create a Pinewood Derby car. Lowe’s will also be holding in-store building demonstrations at participating stores from January 13 to February 24.

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Kate Hudson and David Babaii Team with Retailers for WildAid Hair Care Line

admin — Tue, 28 Oct 2008 18:36:17 +0000

Celebrity hairstylist David Babaii and actress Kate Hudson have begun retail partnerships with select Target, CVS and Duane Reade stores beginning fall 2008 for their David Babaii for WildAid eco-friendly hair care line. Additional fine retail stores will begin distribution by the end of 2008 along with international expansion planned for 2009. “We are thrilled to work with Target, CVS and Duane Reade since they provide consumers with an opportunity to buy professional grade products at cost effective prices,” said Mr. Babaii.

The David Babaii for WildAid website offers store locations by simply typing in your zip code, state and mileage radius. It also provides product information and step-by-step styling tips to achieve Kate Hudson’s red carpet looks. The cruelty free hair care line supports wildlife conservation by donating 10% of all profits to WildAid, the Global Wildlife Conservation Organization.