Chick-fil-A PEZ Dispenser a Win for the Cows

The Cows are at it again: through a partnership between Chick-fil-A and PEZ Candy, Inc., they’ll have yet another way to spread their message of self preservation. Beginning October 13, fans of the iconic PEZ candy and the Cows alike can purchase Chick-fil-A “Eat Mor Chikin” Cow PEZ dispensers at participating Chick-fil-A restaurants nationwide. The dispensers will retail for with one roll of lemon candy included. The PEZ dispenser will also be available through Chick-fil-A’s website.

The introduction of the Chick-fil-A PEZ dispenser furthers the chain’s popular “Eat Mor Chikin” marketing campaign, which includes clever roadside billboards, in-store point-of-purchase materials, promotions, radio and TV advertising, and clothing and merchandise sales.

“While our ‘Eat Mor Chikin’ campaign is an integral part of Chick-fil-A’s marketing, it has also become part of American pop culture,” said Steve Nedvidek, Senior Manager of Marketing for Chick-fil-A. “The collectible PEZ dispenser is a great way for fans of the Cows to enjoy these classic candies, as well as to provide an exciting and memorable new way to enhance the Chick-fil-A brand via collectible ‘Eat Mor Chikin’ Cow memorabilia.”

In 2007, the Chick-fil-A “Eat Mor Chikin” Cows were recognized as one of America’s most popular advertising icons in a public vote sponsored by Advertising Week, becoming the newest members of New York’s Madison Avenue Advertising Walk of Fame.