Chorion and Bandai Band Together For 60 Years of Noddy

Leading family entertainment and IP management company, Chorion (Booth #1851) has signed toy manufacturer and distributor Bandai as the toy distributor for Noddy – a character that will celebrate 60 years in 2009 – in the U.K.

Bandai was also recently signed as the toy distributor for the property in Spain. Bandai joins a list of over 200 existing Noddy licensees around the world and will be distributing products from master toy licensee NSR from January 2009.

Bandai also maintains licensing relationships with other Licensing International Expo anchor exhibitors, including Disney Consumer Products (Booth #1835), Cartoon Network (Booth #2426), Toei Animation (Booth #2261), and VIZ Media (Booth #1846).