Claire's Pops Up Shop for Alice

Jewelry and accessories retailer Claire’s has opened a pop-up shop, just off Regent Street in London, to coincide with the release of Disney’s and Tim Burton’s Alice in Wonderland film.

Called “Alice’s” (an anagram of Claire’s), it will stock products designed especially for the film, such as miniature top hats, charm bracelets, striped knee socks and classic Alice bands. There will also be Mad Hatter tea party-inspired earrings and necklaces. Claire’s will also run themed promotions across its 955 European stores and has created a Web site to run alongside the launch.

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