CNE Strengthens Ben 10 Publishing Program

Cartoon Network Enterprises has inked deals with Scholastic and Modern Publishing to expand its publishing category for its top boys’ brand Ben 10 Alien Force. Scholastic is on board to publish a full line of readers, novelizations, handbooks and chapter books. All will hit retail this fall. Modern Publishing has renewed its agreement to continue to produce coloring and activity books for the series. Meanwhile, Del Ray Manga, an imprint of Random House, recently released its Ben 10 Alien Force manga and cine-manga titles nationwide.

“We have had great success with the Ben 10 publishing program thanks to the rich content from the series and expansiveness of the Ben 10 universe,” says Christina Miller, senior vice president of CNE. “As Ben 10 continues to take root as an evergreen brand in the boys action category, having strong programs in place with the right partners will continue to be critical to our ongoing success, and adding Scholastic to our roster is a tremendous opportunity to deepen our publishing product for the brand.”

The Ben 10 Alien Force licensing program already includes toys from Bandai America, as well as products in categories such as apparel, interactive, home entertainment and consumer electronics. Season 3 has begun airing on Cartoon Network. A live-action TV movie, Ben 10 Alien Swarm, will premiere in November on the network.

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