Coca-Cola, Paramount Team for Wonderful Life in 2010

Paramount Licensing’s It’s a Wonderful Life will be the inspiration for a 2010 product range with Coca-Cola.

The line will include apparel, glassware and holiday gift items featuring vintage artwork of the drug store (Gower Drugs), the town of Bedford Falls and the Bailey family from the iconic film. It’s a Wonderful Life will be celebrating its 65th anniversary in 2010.

“Our alliance with Coca-Cola on this holiday merchandise program is the perfect marriage of two iconic brands hitting major anniversary dates in the same year, a renewed consumer interest in timeless American nostalgia icons, and a retail market seeking fresh, themed seasonal product,” says Darren Kyman, executive director of marketing and retail development at Paramount Licensing.

Paramount Licensing and Coca-Cola are seeking out partners for accessories, apparel, collectibles, confectionery, drinkware, games, home décor, ornaments and publishing.

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