Coppertone to Brand Headwear Line

Schering-Plough HealthCare Products has signed InnoVision’s IV Gear to produce a range of headwear under the Coppertone brand for this spring.
The line from IV Gear, exclusive to the U.S. and Canada, will include 23 styles from bucket hats, cadet hats, women’s and girls’ floppies to caps. The ranges will be released in three branded categories: Coppertone for adults, Coppertone Sport (golf headwear) and Coppertone Kids, featuring the iconic logo of the little girl and dog. The hats will be made with an UPF 50+ fabric.

The headwear, retailing between $9.99 and $24.99, will hit mass, grocery, drug store chains and department stores this spring, with expansion potential in specialty retail and online.

Schering-Plough’s licensing agent Nancy Bailey & Associates brokered the deal.

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