Deals Keep Rolling in at Mipcom

Day two at Mipcom began with a keynote from Brian Goldner, Hasbro’s chief executive officer, where he spoke about the company’s evolving success into a $4 billion leader in children’s and family entertainment products tied to TV, film and gaming. Meanwhile, the screenings and conferences continued, and licensing and broadcasting deals kept rolling in.

Read yesterday’s highlights after the jump.

- Mattel tapped ITV Studios to develop several of its family entertainment board games into international TV formats, including Scrabble, Pictionary and Uno. ITV will distribute the content globally. The deal was brokered by ITV Studios and Creative Artists Agency on behalf of Mattel.
- Agency Planeta Junior has extended its film licensing division to represent the Twilight trilogy, the forthcoming Astro Boy feature and the Luc Besson picture, Arthur and the Revenge of Maltazard. The company will develop licensing programs for the Twilight saga, the second installment of which, called New Moon, premieres in Spain in November followed by Eclipse in 2010. Arthur and the Revenge of Maltazard has global partners already on board including Nestle, Panini, Meccano and McDonalds. Astro boy, in 3-D, is based on the classic Japanese anime of the ’50s created by Ozamu Tezuka.
- MTV Networks International is presenting a refreshed identity and look for the brand. The MTV revamp recently launched across the network’s 64 channels.
- The Jim Henson Company secured a broadcast deal with Discovery Kids Latin America to air the CGI-animated preschool series Dinosaur Train.
- Discovery Communications is showcasing key programming, including Time Warp, Howstuffworks and How Do They Do It? The company is seeking sales opportunities with international third-party broadcasters and licensees.
- DQ Entertainment launched the promotional trailer for the new animated Lassie. The series is co-developed and co-produced by DQE and Classic Media.
- Studio100 Media, a subsidiary of Belgian group Studio100, has announced a co-production and distribution agreement with Wish Films UK (producers of Jim Jam and Sunny) for the new animated series Florrie’s Dragons. South Africa‘s Clockwork Zoo is also on board as co-production partner. Written by children‘s author An Vrombaut (creator of 64 Zoo Lane) and based on the book Dear Dragon, published by Hodder Children’s Books, Florrie’s Dragons, 52×10, is targeted at children ages 3 to 6. The first episodes will be available in spring 2010 with the complete series ready for delivery in early 2011. Studio100 Media will be responsible for worldwide distribution, excluding the UK, South Africa and Scandinavia.
- Teen and young adult programming from Viz Media and Viz Media Europe are being showcased this week, including A Penguin’s Troubles, Bleach, Blue Dragon, Inuyasha, Kekkaishi, Kilari, Naoki Urasawa’s Monster, Naruto Shippuden and Vampire Knight.

Meanwhile, at last weekend’s MipJunior, two series from BRB International were awarded with Kids’ Jury Prizes — Kambu for best preschool show and The Secret Life of Suckers for best kids’ show for 7 to 10 year olds. BRB’s Canimal from Vooz (the producers of Pucca) stood out among the 1,050 programs being screened at MipJunior during the weekend and attracted the second-highest number of viewings. The show is co-produced by Vooz and Screen 21 and features curious, gnome-like figures and plans are to air it at the end of 2010.

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