Duncan Hines to Brand Bakeware

Pinnacle Foods Group will see its Duncan Hines brand appear on a line of bakeware, according to licensing agent IMC Licensing. Continuum Sales & Marketing has been tapped as licensee for the baking range, which will hit retail this fall. Markets will include grocery stores, mass merchandisers, drug stores, specialty, club stores and TV shopping channels. A later rollout may include kitchen tools and bake-related accessories.

“We are pleased to bring Pinnacle and Continuum together to launch this line of uniquely designed Duncan Hines bakeware as a distinctive new offering for consumers,” says Cara Bernosky, IMC Licensing’s president and co-founder. “Duncan Hines is a leading maker of cake, brownie, muffin and cookie mixes and ready-to-serve frostings, including the No. 1 selling cake mix in the nation. “This bakeware program is a logical extension to leverage Duncan Hines’ heritage and high consumer awareness to reach consumers in new ways via non-food products.”

IMC Licensing is also seeking partners for Pinnacle’s other brands, including Mrs. Butterworth’s Syrup, Log Cabin Syrup, Vlasic Pickles, Lender’s Bagels and Hungry-Man entrees.

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