ESPN, NBA Co-Brand Apparel for Playoffs

A new line of co-branded merchandise inspired by the NBA on ESPN RV advertising campaign from ESPN Consumer Products and the NBA will roll out just in time for the NBA playoffs.

The NBA on ESPN line includes T-shirts and hoodies from VF Imagewear, retro-influenced lifestyle T-shirts and hoodies from Sportiqe Apparel, fitted and adjustable hats from New Era Cap, novelty street signs and pennants from Wincraft and exclusive basketballs from Spalding. In addition, VF Imagewear and Wincraft have designed items with player nicknames and Sportiqe has produced illustrated tees.

“Launching a co-branded merchandise line that complements our NBA on ESPN RV campaign is a great way to extend the campaign to our fans,” says Chris Brush, ESPN’s vice president of marketing. “The illustrated T-shirts and other products in the collection showcase the humorous side of the NBA players and on-air talent who really resonate with fans.”