Everyone’s Favorite Ninja-in-Training Bound for South America

International Merchandising Consultants (IMC) has been named by VIZ Media, LLC as the Merchandise Licensing Agent in Argentina, Bolivia, Paraguay and Uruguay for the smash-hit property Naruto.

The agreement lends even more momentum to the growing popularity of the Naruto franchise throughout Latin America and further widens the overall international appeal of this unique property. Targeting tweens and teens, the animated series portrays the adventures of a young boy named Naruto Uzumaki who trains to become a ninja.

The series has captured legions of fans across North America, where it’s seen weekly by millions on Cartoon Network and also on YTV in Canada.

“IMC is very happy to become a part of the growing success of the Naruto franchise in Latin America. Naruto and VIZ Media are a welcome addition to our portfolio and we feel that the market is ripe to embrace a brand as exciting and as popular as Naruto,” said Leonardo Gutter, President, IMC.

“By forging this agreement with International Merchandising Consultants, we’re partnering with one of the most respected licensing agencies in South America,” said Andrea Gonzalez, International Licensing Director, VIZ Media. “IMC is a demonstrated leader in this ever-growing market and possesses unique business and cultural expertise. We see them as one of the pioneers of the licensing industry in Argentina and this is critical to introducing a brand like Naruto. As the popularity of the world’s favorite ninja continues to spread across Latin America we look forward to opening innovative new retail and product opportunities with IMC.”