FremantleMedia Enterprises has promoted Jon Penn as chief executive of its Asia Pacific region, as it continues its shift toward a regional structure to deliver international television distribution, home entertainment and licensing businesses comprising consumer products, interactive (online and mobile), digital content, sponsorship and live events.
Reporting to global chief executive David Ellender, Penn is responsible for developing, setting and implementing the strategy for FME’s businesses in Australia, New Zealand and Asia, and he will also look at growing the business in territories such as India and Japan.
He is additionally charged with extending FME’s new and established brands as widely as possible, in addition to securing high-quality third-party product and content, while developing new brand extension business areas.
Penn was previously senior vice president of licensing for FME, Asia Pacific.
