Ford Motor Company Speeds Up Deals

The Beanstalk Group has signed five new merchandise deals for the Ford Motor Company in apparel, toy, publishing and food.

The latest signings include:

• C-Life for a T-shirt collection to be sold exclusively at Old Navy. An initial line of four tees is hitting 1,000 Old Navy locations now for the holiday.
• Spin Master for a radio-controlled wall climber, featuring the new Ford Mustang in summer 2010.
• Core-mark for Ford Mustang-branded energy shots in 2010.
• Hot Sauce Harry’s for hot sauce, available now at Ford dealers and other related automotive specialty stores.
• Rizzoli for a book, called “Mustang: An American Classic,” available now at booksellers nationwide.

“Beanstalk has helped us identify significant new growth opportunities that increase brand awareness for Ford and its nameplates,” says John Nens, director of Ford global brand licensing. “These new strategic partners will help drive significant growth for the Ford lifestyle program next year.”

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