Fox Expands Simpsons Globally

Leading up to the 21st season kickoff of The Simpsons, Twentieth Century Fox L&M has revealed expansion details for the property’s worldwide program.

Read the list of partners after the jump.

- Mattel for The Simpsons Scene It? The DVD Game (US)
- TomTom for Home Simpson voice download for its navigational device
- Wesco for mugs, barware and a Spiderpig money bank (UK)
- Baylis & Harding for toiletries (UK)
- JJ Valliant for high-end resin figures (UK)
- Big Boss for PC and console accessories (Italy)
- ProFab for inflatable castles and slides (Spain)
- Segora for perfume (Spain)
- Watt’s SA for a free on-pack sticker with participating beverages, including flavored milk, juices, drinkable yogurt and milkshakes (Chile)
- KFC for a free figurine with purchase of a family bucket meal, as well as a national sweepstakes for a family trip to the Simpsons Ride at Universal Studios, Hollywood (Canada, brokered by Segal Licensing)
- News Limited for readers promotion, featuring collectible stick’ems and albums

Additionally, European retailer partners, including Bershka and H&M, will feature Simpsons-inspired adult apparel lines.
“The Simpsons continue to have a profound affect on the entertainment industry, and the expectations that audiences and consumers now have for merchandising programs,” says Carl Lumbard, senior vie president and managing director of Fox Licensing Europe and Latin America. “This year we continue to enter into previously untapped areas.”

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