Fusion to Represent Magic Johnson Enterprises

Magic Johnson Enterprises has selected Fusion Licensing to manage its consumer products program.

As agent, Fusion Licensing is seeking partners in food and beverage, personal care and sports and fitness.

“The consumer product program that we are building with the support of Fusion will enable us to better reach the communities we serve and support the causes we believe in,” says Earvin “Magic” Johnson, chairman and chief executive officer of MJE.

Fusion Licensing’s other brands include EMI Music, The Royal Mail, Austin-Healey, MG, Triumph and Daisy Rock, as well as artist estates such as Salvador Dali and Erté.

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