Gogo's Attracts Four New Partners

Gogo’s Crazy Bones, the collectible figures produced by Magic Box International and PPI Worldwide Group, has recently secured four licensees.

The new partners are VMC for a range of apparel accessories such as hats, gloves and scarves; Toybrokers for a craft product that lets Gogo’s fans make a rubbery pencil topper; Lightbody for celebration cakes; and Titan for a monthly magazine that is due to launch in September.

Gogo’s other licensees include Bacup for footwear, Sambro for stationery, Portico for greetings cards, Pyramid for posters, Roy Lowe and Sons for socks, Infocado for calendars, Zap for bedding, Halsall for wheeled toys, Poetic Gem for apparel, MV Sports and Leisure for plush, Alpa for back-to-school and giftware, Vogue for lunch boxes and bottles, Winning Moves for top trumps and Penguin and Random House for publishing.

The brand is the No. 1 selling toy collectible in the U.K., according to agent Bulldog Licensing.

Brought to you by