Hain Celestial, Martha Stewart to Brand Green Cleaning Line

Martha Stewart Living Omnimedia (MSLO) and The Hain Celestial Group have teamed up to create a line environmentally-friendly, non-toxic cleaning solutions for the lifestyle icon. The home and workplace cleaning line, to be ready by fall 2009, will be developed from plants and minerals. “Green cleaning is a growing category which further extends our portfolio and reflects our commitment to sustainable products,” says Irwin Simon, president and chief executive officer of Hain Celestial.

“We anticipate that this may present opportunities for new distribution channels, and we look forward to working with MSLO on these products as the cornerstone of future development products.”

Hain Celestial, a manufacturer of natural and organic food and personal care products, has a brand roster that includes Celestial Seasonings, Terra, Garden of Eatin,’ Alba Botanical and others.

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