Hasbro and Others Are Back at BLE 2010

Hasbro is returning to Brand Licensing Europe after a six-year absence from the show floor. Other new exhibitors include Paramount Licensing, Biplano, Dream Entertainment, Hallmark, Skechers, Smart Brands, Backstage, Kellogg Vintage Archive, Dominique Vari, King Features and Bulls Press.

Advanstar Global Licensing Group reports that several exhibitors have increased their stand sizes to accommodate more meetings and product displays after 2009’s 13.5 percent increase in show attendance. These include Mattel Brands Consumer Products, The Licensing Company, Start Licensing, Walker Books, LEGO, Classic Media and Mondo TV.

More than 130 exhibitors have now signed up to exhibit in 2010, making it the fastest-selling Brand Licensing Europe show to date, with the show’s overall size up 40 percent compared with this time last year.

“Ever since the doors closed on last year’s show we have been inundated with bookings and we anticipate Olympia Grand Hall’s ground floor will soon sell out,” says Jessica Blue, event director of Brand Licensing Europe. “This is fantastic news but we will still work hard to ensure this year’s show delivers on its promise to both visitors and exhibitors. We will continue to listen to the needs of the licensing community and ensure that 2010 is the best year yet.”

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