Hasbro to Highlight Licensed Product at NY Toy Fair

In anticipation of NY Toy Fair, Hasbro has released details on the latest licensed product it will be bringing to the show.

Here are some of the toys that will be highlighted:

• Beyblade: Metal Fusion battle top assortment (ages 8 and up, $7.99)
• Furreal Friends Gogo My Walkin’ Pup (ages 4 and up, $59.99)
• Iron Man 2 remote control walking figure (ages 4 and up, $49.99)
• Littlest Pet Shop Online dancing pet (ages 8 and up, $24.99)
• My Little Pony Mermaid Castle play set (ages 4 and up, $39.99)
• Star Wars all-terrain armored transport (ages 5 and up, $99.99)
• Strawberry Shortcake Berry Sweet Style play set (ages 3 and up, $19.99)
• Transformers Battle Ops Bumblee action figure (ages 5 and up, $59.99)

Meanwhile, in celebration of Monopoly’s 75th anniversary, Hasbro will feature Monopoly: Revolution Edition, which is made up of a round game board and electronics. The new Monopoly game and toys above will hit retail this fall.

“Hasbro remains focused in 2010 on providing our consumers with great value and quality and delivering immersive brand experiences based on our incredible brand portfolio,” says John Frascotti, Hasbro’s global chief marketing officer. “We continue to emphasize innovation at every turn as we re-imagine and re-invent several of our core brands while also creating new brands and experiences that children and families will enjoy again and again.”

NY Toy Fair will be held Feb. 14 to 17 at the Javits Center.

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