Hasbro, TRU to Roll Out Jurassic Park Line

Universal Partnerships & Licensing and Hasbro are developing a new line of Jurassic Park toys to be sold exclusively at Toys“R”Us this fall. “Jurassic Park is one of the most successful film franchises of all time and has a passionate fan base,” says Derryl DePriest, vice president of marketing at Hasbro. “Dinosaurs are also tremendously popular with kids, and Jurassic Park is the mark of authenticity when it comes to realistic and exciting dinosaur play.”

The new line will feature two-pack, deluxe-pack and electronic dinosaur figure assortments.
“Since the dinosaurs of Jurassic Park first stomped onto movie screens more than 15 years ago, they’ve captured kids’ imaginations,” says Karen Dodge, senior vice president and chief merchandising officer of Toys“R”Us. “There is no better place to find toys based on kids’ favorite characters than Toys“R”Us, and we’re excited to be the only retailer to offer kids and collectors official Jurassic Park action figures.”

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