H&M Signs UK Accessories Designer Jimmy Choo for Fall

International fashion retailer H&M has signed British footwear and accessories designer Jimmy Choo for its autumn collaboration, which will include Choo’s first women’s apparel range. Jimmy Choo fashion, shoes and bags will launch in around 200 stores across the world from November 14. The deal also includes men’s shoes, bags and accessories.

“We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street-smart women, and to be including some great pieces for men, too,” says Tamara Mellon, founder and president of Jimmy Choo. “Jimmy Choo will bring to H&M a sophisticated, fashion-forward, accessible and glamorous collection — the perfect party pieces to buy now and then wear out that night.”



“We adore Jimmy Choo’s shoes and bags,” says Margareta van den Bosch, creative advisor at H&M.

“They are glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top-end designer shoes and bags of excellent quality to our customers.” 



Jimmy Choo launched in 1996 and quickly became an international A-lister favorite, including with Oscar winners Cate Blanchett, Halle Berry and Hilary Swank.

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