‘Huntik’ Scoops Up UK Apparel Partner

Big Bocca Productions has signed UK-based Blues Clothing to design apparel based on kids’ action-adventure series Huntik: Secrets & Seekers. As licensee, Blues Clothing will create a line of Huntik-themed children’s outerwear, leisurewear, swimwear, underwear and nightwear.

“Securing key licensing categories with market leaders will help us achieve massive exposure at retail and we are pleased to partner with such a highly renowned apparel licensee in the UK,” says Marie-Laure Marchand, managing director of Big Bocca Productions.

Huntik’s UK licensing program already includes toys and a trading card game through Upper Deck in stores now. In 2010, other merchandise to roll out includes a monthly Huntik magazine, full line of mini collectible figures and sticker albums from Panini, a Nintendo DS title developed by Rainbow Media and a DVD by E1.

Huntik: Secrets & Seekers airs on Disney XD in the U.K. and on CITV. The show is created by Iginio Straffi, the author of Winx Club, and developed through a partnership with Big Bocca Productions, Rainbow SpA. and m4e.