Int’l Fashion Retailer Zara Launches MTV Streetmuse for Men

Nickelodeon and Viacom Consumer Products (Booth #1822) and international fashion retailer Zara are partnering on a new range of urban-inspired men’s T-shirts and hoodies called Streetmuse by MTV. Rolling out internationally on March 5 and continuing throughout the year, Streetmuse will be available in front-of-store locations in more than 1,000 Zara stores, in 68 countries across Asia Pacific, Canada, Europe, the Middle East, North Africa and Latin America.

MTV’s Streetmuse will be featured in two separate shop window displays in more than 400 locations including London’s Oxford Street, Paris’ Champs-Elysees, Berlin’s Ku’Damm and Milan’s Corso Buenos Aires. The United States is not included in the deal.

The collection exploits the collision of street culture with music, art, dance, innovation and attitude, with graphic designs that reference urban world city landscapes.

“MTV is an iconic, constantly evolving, aspirational brand and the world’s No. 1 music and entertainment multiplatform destination for young people,” says Jean-Philippe Randisi, managing director, NVCP International. “Combine this with Zara’s unique ability to interpret and reinvent design, and you have the makings of a phenomenal collaboration.

“Zara’s global position as a premiere fashion destination and deep understanding of the urban consumer makes them the perfect partner for MTV and retailer for Streetmuse.”

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