Jakks Signs Agent for Girl Gourmet Brand

The Name Game is seeking licensing opportunities for Jakks Pacific’s Girl Gourmet brand. The agency has partnered with Sharon Bennett of Bennett Branding for the program.

As agent, The Name Game is looking for partners in apparel, publishing, home decor, interactive, bath and beauty, accessories, social expressions, food/confections and entertainment.

Jakks Pacific launched the Girl Gourmet toy brand in 2008 with the launch of a cupcake maker.

“We are very excited to launch this lifestyle license around our internally developed Girl Gourmet brand,” says Jennifer Richmond, Jakks’ senior vice president of licensing and media. “We want to extend the product categories of this line for young girls and enhance the brand. Activities like cooking, crafts, fashion and decorating have evolved into a critical means of self-expression and creativity for all age groups, particularly tween and teen girls. We believe we can create a rich portfolio combining products, publishing and entertainment that will really resonate with hip girls of today.”

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