Jenny McCarthy to Launch Too Good Baby Line

PEM America, an infant and juvenile supplier, has been tapped by actress Jenny McCarthy’s Too Good brand to develop a line of non-toxic home décor for babies. Brand Sense Partners brokered the deal. The collection will include bedding, bath textiles, room décor and newborn gift sets. The products debuted this week at the ABC Kids Expo in Las Vegas and are slated for an initial retail launch by Q2 2010 at mid-tier department stores and specialty and mass retailers. Price points have not yet been announced.

“We are extremely excited to partner with Too Good to introduce this line of safe and affordable children’s products,” says Keith Schneider, senior vice president for PEM America. “The Too Good brand is part of McCarthy’s efforts to advocate for reducing children’s exposure to unsafe and unhealthy products and we are unwaveringly aligned with that mission as well.”

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