JTMG Adds LX.TV Shows to Client Roster

LX.TV, a division of NBC Local Media, has selected the Joy Tashjian Marketing Group to run a merchandising program for its series, including Open House, 1stLook and On the Rocks: The Search for America’s Top Bartender.

LX.TV provides local-focused lifestyle content across 10 of NBC’s owned-and-operated television stations. Open House follows real estate and interior design trends, while 1stLook follows adventures in fashion, dining, nightlife, wellness and travel. On the Rocks: The Search for America’s Top Bartender is an online reality series.

“We are excited to build on the success our shows have had on-air and online,” says Fabienne Anstey, vice president of business development, for LX.TV. “LX.TV programs, particularly Open House and 1stLook, have gained a loyal following of niche consumers always eager to be a part of the next new thing. We look forward to getting product in their hands and extending LX.TV’s brands to the next level.”

JTMH already handles the licensing programs for NBC, Universal Media Studios, Universal Cable Studios, USA Network, Sci Fi Channel properties, Bravo properties and CNBC.

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