Kmart to Celebrate WrestleMania’s 25th with In-Store Shop

Sears Holdings’ discount retail chain Kmart plans to unveil a limited-time front-end product boutique devoted to WWE’s WrestleMania, which is celebrating its 25th anniversary this year. Beginning March 8, Kmart will open its WrestleMania Madness shop, which will feature WWE-licensed apparel, toys, bedding, entertainment and gaming accessories. Also, those who purchase $50 or more of WWE merchandise will receive $10-off their 25th Anniversary of WrestleMania pay-per-view buy.

Kmart will also offer a microsite where fans can take part in live chats with WWE stars on March 16, among other features.

The promotion will end on March 21.

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