Laila Ali to Brand Beauty and Personal Care Products

Premier Sports & Entertainment and client Laila Ali have signed Cherokee’s Bee Line and International Beauty Brands to produce a line of beauty and personal care products.

No further details have been announced regarding the multi-year deal.

“Laila Ali is a powerful and marketable franchise,” says Jay Kester, executive vice president of marketing for Cherokee. “This is only the first step in our global consumer products strategy for the Laila Ali brand. We are currently in discussions for the development and distribution of additional merchandise categories, including nutrition, health and wellness, sporting goods and apparel to complement beauty and personal care.”

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