Licensing Intl Expo Welcomes Electronic Arts

Leading interactive entertainment software company, Electronic Arts Inc. (EA), has contracted as a key exhibitor in the new Interactive category of the Licensing International Expo show floor. Headquartered in Redwood City, California, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA SPORTS Freestyle and POGO. In fiscal 2008, EA had 27 titles that sold over 1 million copies, and seven titles that sold over 3 million copies, including FIFA 08, Madden NFL 08, Need for Speed Pro Street, The Simpsons, Harry Potter: Order of the Phoenix, Need for Speed Carbon, and Rock Band.