Every day, retailers outperform their competitors with the magnetism of licensed products. For brand and property owners like Nintendo, HIT Entertainment and Sanrio, licensing remains an essential part of their growth strategies. These and other exhibitors at Licensing International Expo continue to ink deals with retailers whose exclusive products bring more customers through their doors.

Renowned for its innovation and evergreen properties like Mario, Metroid, and Donkey Kong, Nintendo (Booth #3011) recently made headlines with an exceptional performance at the start of this year’s holiday shopping season.

Nintendo reported selling more than 800,000 units of its next-generation console, the Wii, during the last weekend of November.

“I see no negative signs so far,” said the company’s president, Satoru Iwata, to Bloomberg. “Until the end of this calendar year, sales will be in line with our expectations.”

A trend-setter, Nintendo has made dozens of alliances to build an empire of licensed products, including accessories, toys, books, apparel and novelties.

HIT Entertainment (Booths #2418, #2622) will bring Jim Henson’s cave-dwelling classic Fraggle Rock to audiences new and old with separate deals for cable broadcast and a DVD release.

The television series, which originally ran from 1983 to 1987, has been airing on Teletoon Canada’s specialty station Teletoon Retro since September 1st.

“What better way to mark Fraggle Rock’s 25th anniversary than a launch on Teletoon Retro?” said Andrea Carpenter, vice president, HIT Entertainment, Canada. “The network, with its loyal following of both kids and adults, is the perfect home for Fraggle Rock—a timeless series that tackles timely topics like diversity and the environment.”

With Lion Cub Films, HIT Entertainment will release a collectible Fraggle Rock DVD, complete with all four seasons for the first time.

Showing boundless creativity, Sanrio, Inc. (Booths #1200, #1203, #1206) has extended its global Hello Kitty brand with limited-edition Swarovski watches, NEC laptop computers, a fashion outlet — and even a maternity hospital in Taiwan.

The luxury watches and laptops follow Sanrio’s long tradition of successfully leveraging brand equity. Introduced as Sanrio Luxe, the Times Square boutique, meanwhile, is the United States’ first.

From Taiwan, the maternity hospital’s director, as reported by the Telegraph, said, “I wish that everyone who comes here . . . can get medical care while seeing these kitties and bring a smile to their faces.”

Licensing International Expo is the only platform that offers you face-to-face connections with all the brands you need to succeed — all of the major Hollywood Studios, Entertainment Companies, Fortune 500 Consumer Brands, Sports Leagues, Interactive Properties, Fashion Labels, and cutting-edge Artists and Designers.

In just three days, access over 6,000 properties to establish the best fit for your business, and build partnerships that distinguish you from the competition, increase retail sales and drive customer loyalty. Make connections and discuss strategies with the world’s best.

Licensing International Expo is where you’ll find what’s next. Join 25,000 industry movers and shakers on a show floor that is already 20% bigger than ever before! Click here for a list of exhibitors showcasing their properties in Las Vegas.

Newsletter Sign-Up






Recent News