Lifestyle Brand Goes from Shirts to Shades

Michael Stars and Signature Eyewear, Inc. announced today the signing of a three-year license agreement to launch Michael Stars eyewear. The agreement gives Signature Eyewear the exclusive right to distribute the brand’s optical and sun styles worldwide.

“Michael Stars is responsible for taking the humble T-shirt and creating ‘casual couture.’ We hope to create an eyewear collection that complements Michael Stars loyal consumers’ lifestyle,” added Jill Gardner, Signature’s Senior VP of Design.

Michael Stars produces 200 styles of T-shirts available in 30 colors per season, as well as Maternitee, Cashmere and Dress collections, and most recently Active Wear for women and Mikey Stars for babies.

“At Michael Stars we’re continuously inspired by the beachside lifestyle and it only makes sense to introduce sunglasses and optical eyewear to our fashion line. It is with great pleasure that we enter this venture with Signature Eyewear, Inc., another established California grown company. Signature is our first licensee as we begin to transform our T-shirt empire into a lifestyle brand. Michael Stars is about color, comfort, and style and we’re confident that our eyewear collection will reflect our brand,” noted Michael Cohen, Founder of Michael Stars.

Signature Eyewear is experiencing significant growth in the sunwear market. The Michael Stars collection will further expand Signature’s presence in the contemporary eyewear market and give Signature the opportunity to develop an exciting seasonal color palate for its eyewear collection. Additionally, Signature Eyewear has been focused on partnering with recognized American brands making Michael Stars the perfect addition to the Signature portfolio.