Lots of New Mr Men Deals in U.S., Latin America

Chorion has announced new licensing deals for its Mr Men and Little Miss brand across the U.S. and Latin America.

In the U.S., toy manufacturer Flapjacks will produce luggage tags, flip journals and vinyl figures. Paper Magic Group, an affiliate of CSS Industries, is poised to launch stickers, seasonal gift-wrap and Valentine’s themed products.

Ouchies has produced Mr Men and Little Miss bandages, available online and in stores across North America, with Giant Tree House introducing a range of sidewalk chalk sets, garden sets, garden tools, window sill gardens, garden ornaments and picnic sets.

HYP Hats is developing a line of hosiery, flip-flops, socks and slippers, with Crocs launching an exclusive line of Mr Men and Little Miss Jibbitz shoe charms for its distinctive shoe range.

In addition to its recent partnership with Scrollmotion to bring Mr Men and Little Miss books to Apple Stores as downloadable digital books with animated interactive content, Chorion has also secured a range of customized gel skins for electronics from Gelaskins. The brand will also now benefit from themed cookies from Color-A-Cookie, available at retailers 7-Eleven, Cost Plus and A&P Supermarkets.

Meanwhile in Latin American, Chorion has appointed United Labels to develop a customized range of flip-flops and watches for the Paris S.A department store chain in Chile. Chorion’s Latin American agent Exim Licensing Group has signed apparel licensees, including Styleprint in Peru for kids’ pajamas and the Paris S.A department store chain in Chile for apparel, plush, slippers and toothbrushes. Exim has also secured deals in Mexico with Esport Mundial for lollipop and gummy candies; Photopack to produce backpacks, rolling messenger bags, pencil cases and caps; and Industrias Confeti for T-shirts.

Finally, in a promotion with Pollo Campero Restaurants across Guatemala, El Salvador, Honduras, Nicaragua and Costa Rica, each week two Mr Men and Little Miss figurines will be given away in the kids’ meal. A total of eight different collectible figurines will be featured in the promotion.

“Current deals in key categories made with high-quality licensees create an ideal base to deliver good results, develop the brand across Latin America and generate more exposure for Mr Men and Little Miss,” says Diego Barassi, senior vice president of regional marketing at Exim Licensing. “Our next step is to establish the brand by closing deals in additional categories, as well as try to develop new targets for the property.”

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